Brand Loyalty IT Reports, Webcasts and White Papers

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	Brand Management - Leveraging the Power of Integrated Marketing WHITE PAPER: Posted: February 1, 2008 \| Published: February 1, 2008 The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Discover the benefits of integrated brand ma...	sponsored by SAP America Inc

	The High Stakes of Security: Protecting Your Brand WHITE PAPER: Posted: July 26, 2007 \| Published: December 1, 2006 This white paper reviews a security approach that's integrated with your business strategy. Without this, you're risking a lot more than downtime or the simple loss of information assets or capital-you may be betting your organization...	sponsored by IBM Software Group

	Protecting Your Brand JOURNAL ARTICLE: Posted: July 3, 2007 \| Published: July 1, 2007 Customer confidence is at risk when a data breach occurs.	sponsored by Information Security Magazine

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