WHITE PAPER:   Posted: March 28, 2008 | Published: September 1, 2007
Learn strategies for optimizing your contact center resources to enhance the quality of the customer experiences your centers are providing.

CASE STUDY:   Posted: March 28, 2008 | Published: September 1, 2007
Implementing Aspect eWorkforce Management and its Perform enhancement enabled VCI to optimize its agent performance by allowing better forecasting and more accurate planning, as well as more effective scheduling.

SOFTWARE DEMO:   Posted: March 28, 2008 | Published: March 1, 2008
PerformanceEdge combines workforce management, recording and quality management, performance management, campaign management, and coaching and eLearning to enable organizations to holistically respond to changing business conditions.

WHITE PAPER:   Posted: March 20, 2008 | Published: March 1, 2008
Explore ten best practices for creating a landing page that will increase conversion rate and deliver maximum ROI. Learn how you can catch prospects early through search engine marketing and landing pages.

WHITE PAPER:   Posted: March 20, 2008 | Published: March 1, 2008
Learn 10 tips for effective lead management that will enable you to create more educated buyers, help you better understand their needs and ultimately increase revenue.

WHITE PAPER:   Posted: March 20, 2008 | Published: March 1, 2008
This paper will quickly give you detailed tips about how you can use lead scoring as a way to align sales and marketing.

WHITE PAPER:   Posted: February 8, 2008 | Published: February 1, 2008
POSITIVE OUTLOOK FOR MARKETING SPEND: Annual Survey Reveals Top Strategic Priorities for ‘08; Better Accountability and Use of Customer Data Analytics Lead List of Accomplishments.

PRODUCT OVERVIEW:   Posted: January 31, 2008 | Published: January 29, 2008
Utilizing Digital Element's NetAcuity IP Intelligence technology-the gold standard in the industry-can positively impact your business by improving the effectiveness of online endeavors and applications.

SOFTWARE LISTING:   Posted: January 16, 2008 | Published: January 1, 2007
Vtrenz helps you maximize your marketing efforts, improve your efficiencies, increase revenue and accelerate the lead-to-sale timeline.

WHITE PAPER:   Posted: October 4, 2007 | Published: September 1, 2007
In this session, Bill Crowley, VP, Group Publisher of Windows Media and Data Center Media, TechTarget, describes the major segments of the Windows market and tactics you can use to carve out a position that your company can ride to ...

WHITE PAPER:   Posted: October 4, 2007 | Published: October 4, 2007
In this session, Marilou Barsam, SVP of Client Consulting & Corporate Marketing, TechTarget, and Karen Lefkowitz, VP of Client Services, TechTarget, roll-up Best Practices and tips from all market-specific media ...

WHITE PAPER:   Posted: May 24, 2007 | Published: December 19, 2006
Marketing and copy writing tips that make the most of your White Paper and Webcast campaigns.

WHITE PAPER:   Posted: May 24, 2007 | Published: March 16, 2005
This document outlines the best practices for creating successful Webcast sponsorships.

WHITE PAPER:   Posted: May 24, 2007 | Published: December 19, 2006
Several tips on best practices for white paper sponsorships.

ANALYST REPORT:   Posted: March 3, 2005 | Published: February 1, 2005
This new study, produced by the CMO Council and the Promotional Marketing Association, Inc., was conducted in the second half of 2004 and includes the responses of 256 top marketing decision makers from a wide variety of industry sectors.