WHITE PAPER - Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.
Posted: June 4, 2009 | Published: June 2, 2009


Topics:  CRM | CRM Best Practices | Data Governance | Data Integration | Data Management | Data Quality | Database Management | Direct Marketing | Direct Sales Channels | Enterprise Resource Management | SAP (Product) | Storage Resource Management