EBOOK - In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close.
Posted: November 9, 2009 | Published: November 9, 2009


Topics:  B2B | Business Intelligence | Business Intelligence Software | Customer Data Management | Customer Retention | Lead Generation | Lead Management | Marketing | Marketing Information Systems | Sales | Sales and Marketing Software | Sales Force Automation

WHITE PAPER - This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.
Posted: August 21, 2009 | Published: August 19, 2009


Topics:  B2B | CRM | Customer Service | Customer Service Best Practices | Lead Generation | Marketing | Web Conferences | Web Services | Webcasts

WHITE PAPER - Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.
Posted: November 4, 2009 | Published: November 2, 2009


Topics:  Banking Industry | Business Process Management | Customer Data Management | Data Governance | Data Management | Data Quality | Marketing | Retail Banking Services | Risk Assessment | Risk Management | Sales | Sales and Marketing Software

WHITE PAPER - Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organization, enabling management by facts.
Posted: October 29, 2009 | Published: June 2, 2009


Topics:  Business IT Alignment | Business Metrics | Business Process Management | Enterprise Resource Management | Financial Reporting | Financial Systems | Financing | Marketing | Operational Metrics (Systems) | Sales Information Systems

WHITE PAPER - The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints.
Posted: December 5, 2008 | Published: December 5, 2008


Topics:  Business Processes | Call Centers | Customer Service | Enterprise | Marketing | Sales

SOFTWARE DEMO - Learn more about this integrated portfolio and client relationship management system: an end-to-end solution for accounting and reporting, client servicing and marketing.
Posted: August 10, 2009 | Published: July 1, 2008


Topics:  Accounting Software | Client-Server Software | CRM | Marketing | Office Applications Software | Portfolio Management (Finance) | Reporting Software | Systems Integration Services

CASE STUDY - To overcome the challenges of increased customer data, American Airlines deployed SPSS for Windows to replace its mainframe based analytics system, increasing productivity of its customer research team and improving decision making while reducing ongoing costs.
Posted: February 20, 2009 | Published: February 20, 2009


Topics:  CRM Analytics | Customer Service | Data Management | Data Mining | Investments | Marketing | ROI

CASE STUDY - Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
Posted: October 9, 2009 | Published: September 30, 2009


Topics:  Advertising | Click-Throughs | CRM | CRM Analytics | CRM Services | Market Research | Market Segments | Market Trends | Marketing | Marketing Information Systems | Online Advertising | Online Marketing | Search Engine Marketing

WHITE PAPER - MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
Posted: August 21, 2009 | Published: December 1, 2008


Topics:  B2B | CRM | Customer Service | Customer Service Best Practices | Lead Generation | Lead Management | Marketing | Sales

WEBCAST - This webcast explores the business value of product lifecycle management (PLM) in an uncertain economy and explores SAP's approach to becoming more innovative, agile and efficient.
Posted: July 8, 2009 | Premiered: July 22, 2009


Topics:  Business Process Reengineering | Manufacturing Industry | Marketing | PLM | PLM Software | Process Control Software | Product Design | Product Development | Product Life Cycles | Product Management | Quality Control | Regulatory Compliance | SAP (Product)

PODCAST - This podcast explores the business value of product lifecycle management (PLM) in an uncertain economy and explores SAP's approach to becoming more innovative, agile and efficient.
Posted: July 24, 2009 | Premiered: July 24, 2009


Topics:  Business Process Reengineering | Manufacturing Industry | Marketing | PLM | PLM Software | Process Control Software | Product Design | Product Development | Product Life Cycles | Product Management | Quality Control | Regulatory Compliance | SAP (Product)

CASE STUDY - This new case study explores how Citrix® GoToMeeting® Corporate with GoToWebinar® has transformed Business Fitness's sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts.
Posted: August 21, 2009 | Published: March 23, 2009


Topics:  CRM | Customer Service | Marketing | Sales | Web Conferencing Software | Web Services | Webcasts

CASE STUDY - Business Wire, a global market leader in commercial news distribution, adopted Citrix® GoToMeeting® with GoToWebinar® in order to enhance communication with clients, increase employee training and deliver added value to customers by providing top-notch educational Webinars. Download the case study to learn more.
Posted: August 21, 2009 | Published: June 24, 2009


Topics:  CRM | Customer Service | Marketing | Remote Users | Training and Educational Services | Webcasts

CASE STUDY - The Chill Factore is a unique indoor snow venue located in the northwest of England. Watch this video case study and discover how Microsoft Dynamics CRM has not only enhanced Chill Factore's relationship with it's customers, but also assisted in developing a more targeted marketing strategy.
Posted: July 30, 2009 | Published: July 30, 2009


Topics:  CRM | CRM Software | Customer Data Management | Customer Satisfaction | Customer Service | Marketing

WHITE PAPER - This paper explores core principles companies can use to help them select a CRM system.
Posted: February 20, 2009 | Published: February 20, 2009


Topics:  CRM | Customer Service | Data Management | Marketing | Sales | SLA | Switching | User Experience