WHITE PAPER - In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
Posted: October 7, 2009 | Published: October 7, 2009


Topics:  Business Intelligence | Lead Generation | Lead Management | Marketing | Marketing Information Systems | Marketing Literature | Sales | Sales and Marketing Software

WHITE PAPER - This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.
Posted: October 7, 2009 | Published: October 7, 2009


Topics:  Content Delivery | CRM | Lead Generation | Lead Management | Marketing | Marketing Literature | Sales | Sales and Marketing Software

WHITE PAPER - This white paper shows how scientific studies of marketing and sales effectiveness are now yielding information that can help an organization better tune its sales and marketing efforts.
Posted: October 7, 2009 | Published: October 7, 2009


Topics:  Business Intelligence | Lead Generation | Lead Management | Marketing | Marketing Information Systems | Marketing Literature | Sales | Sales and Marketing Software

WHITE PAPER - Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
Posted: October 7, 2009 | Published: October 7, 2009


Topics:  Business Intelligence | Lead Generation | Lead Management | Marketing | Marketing Information Systems | Marketing Literature | Sales | Sales and Marketing Software

WHITE PAPER - Quality leads result in easier/better sales. It is also agreed that taking time away from selling to generate leads cuts into sales productivity. Closer alignment between sales and marketing could improve both of these factors and reduce the disconnect that exists today. Read on to learn how to attack these costly and divisive issues.
Posted: October 7, 2009 | Published: October 7, 2009


Topics:  Business Intelligence | Lead Generation | Lead Management | Marketing | Marketing Information Systems | Marketing Literature | Sales | Sales and Marketing Software | Sales Force Automation

PRESENTATION TRANSCRIPT - This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
Posted: October 5, 2009 | Published: October 5, 2009


Topics:  Business Performance Management | Campaign Management | CRM Analytics | Lead Generation | Marketing | Sales and Marketing Software | Sales Channels | Sales Force Automation | Sales Representatives

WEBCAST - This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
Posted: September 11, 2009 | Premiered: September 11, 2009


Topics:  Business Performance Management | Campaign Management | CRM Analytics | Lead Generation | Marketing | Sales and Marketing Software | Sales Channels | Sales Force Automation | Sales Representatives

PODCAST - This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
Posted: September 11, 2009 | Premiered: September 10, 2009


Topics:  Business Performance Management | Campaign Management | CRM Analytics | Lead Generation | Marketing | Sales and Marketing Software | Sales Channels | Sales Force Automation | Sales Representatives

WHITE PAPER - MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
Posted: August 21, 2009 | Published: December 1, 2008


Topics:  B2B | CRM | Customer Service | Customer Service Best Practices | Lead Generation | Lead Management | Marketing | Sales

WEBCAST - View this on-demand Webinar series with Roger Courville, Webinar expert and author of the new book, The Virtual Presenter's Handbook, for a 3-part Webinar series on how to plan, design, and present your own Web events like a pro.
Posted: August 21, 2009 | Premiered: August 19, 2009


Topics:  CRM | Customer Service | Customer Service Best Practices | Lead Generation | Marketing | Web Conferences | Web Services | Webcasts

WHITE PAPER - This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.
Posted: August 21, 2009 | Published: August 19, 2009


Topics:  B2B | CRM | Customer Service | Customer Service Best Practices | Lead Generation | Marketing | Web Conferences | Web Services | Webcasts

WHITE PAPER - Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.
Posted: August 21, 2009 | Published: December 1, 2008


Topics:  B2B | CRM | Customer Service | Customer Service Best Practices | Lead Generation | Marketing | Web Conferences | Web Services | Webcasts

WEBCAST - Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? View this Webinar archive with Jim Lenskold, author of the recent MarketingProfs ROI study, to discover what sets the top tier of "highly effective and efficient" marketing organizations apart from others.
Posted: August 21, 2009 | Premiered: August 19, 2009


Topics:  Business Performance Management | CRM | Customer Service | Customer Service Best Practices | Customer Support Software | Lead Generation | Marketing | Marketing Literature | Metrics | Predictive Analytics | ROI

WHITE PAPER - Commando teams carefully plan and execute to reduce risk and achieve success. Read this sales survival guide to learn how to - and why you should - adopt this philosophy and the main factors to focus on that will ensure your sales organization not only survives 2009 but comes out of it successfully.
Posted: June 19, 2009 | Published: June 19, 2009


Topics:  Business Intelligence | Business Metrics | Business Performance Management | Business Process Automation | Campaign Management | CRM | Lead Generation | ROI | Sales Force Automation | Sales Order Management

WHITE PAPER - This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them.
Posted: September 19, 2008 | Published: September 19, 2008


Topics:  B2B | B2C | Collaboration | Lead Generation | Sales Channels | Sales Representatives | Social Networking