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	Brand Management - Leveraging the Power of Integrated Marketing sponsored by SAP America Inc WHITE PAPER - The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Discover the benefits of integrated brand ma... Posted: February 1, 2008 \| Published: February 1, 2008 Topics: Advertising \| Brand Loyalty \| Marketing

	How to Get Ahead in IPTV: A Guide to Setting up an IPTV Service sponsored by Alcatel-Lucent WHITE PAPER - Internet Protocol Television (IPTV) is a cutting edge mass-market technology. This paper gives advice and lessons learned by the key successful IPTV service providers in 2007. This is also a useful introductory guide for companies considering IPTV. Posted: September 10, 2007 \| Published: February 1, 2007 Topics: Advertising \| Content Providers \| Converged Networks \| HDTV \| Integration Testing \| IP Networks \| IPTV \| QOS \| Telecommunications Industry \| Telecommunications Service Providers \| Televisions

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