Campaign Management IT Reports, Webcasts and White Papers

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	That Was Then This Is Now: The New Rules of Email Marketing sponsored by Silverpop Systems Inc. WHITE PAPER - In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing. Posted: August 8, 2008 \| Published: January 1, 2004 Topics: Branding \| Campaign Management \| CAN-SPAM Act of 2003 \| CRM \| Customer Loyalty \| Email \| Email Marketing \| Permission Marketing \| Spam

	8 Seconds to Capture Attention: Silverpop's Landing Page Report sponsored by Silverpop Systems Inc. WHITE PAPER - It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent. Posted: August 8, 2008 \| Published: January 1, 2007 Topics: B2B \| B2C \| Campaign Management \| eCommerce \| eCommerce Services \| eCommerce Software \| Email \| Forms Software \| Lead Generation \| Link Access Protocols \| Online Marketing

	Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers sponsored by Silverpop Systems Inc. WHITE PAPER - Read this whitepaper to learn how to use Web Analytics data to better understand your customers' needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject. Posted: August 8, 2008 \| Published: August 1, 2008 Topics: Campaign Management \| Databases \| Demographic Profiles \| Email \| Email Marketing \| ROI \| Vendors

	Enterprise Marketing Management (EMM): Effectively Strategize and Execute Marketing Activities sponsored by Aprimo, Inc. WHITE PAPER - An EMM application can lead marketers through a process of translating a creative/business strategy into a concrete set of marketing outputs. Posted: June 20, 2008 \| Published: October 1, 2007 Topics: Campaign Management \| CRM \| CRM Software \| ERP \| ERP Software \| Financial Management \| Sales \| Sales and Marketing Software

	6 Simple Solutions for Measuring Marketing Performance sponsored by Aprimo, Inc. WHITE PAPER - EMM delivers to a future vision where marketing has one platform like the operational backbone of a company which uses ERP or a sales/services organization which uses CRM. Posted: June 20, 2008 \| Published: December 1, 2007 Topics: B2B \| Campaign Management \| Campaign Management Software \| Content Management \| CRM \| CRM Software \| Databases \| ERP \| ERP Software \| Financial Management \| Lead Generation \| SOA

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