WHITE PAPER - Download this guide and learn how to deploy clearly written Acceptable Usage Policies (AUPs) for email and web usage, supported by employee training and enforced by proven technology solutions.
Posted: September 4, 2008 | Published: September 4, 2008


Topics:  Acceptable Use Policies | Email | Productivity | Regulatory Compliance | Training

WHITE PAPER - Spammers are constantly finding new, creative ways to attack your network. Read this whitepaper to learn how search engine links are the latest weapon of choice.
Posted: September 4, 2008 | Published: September 4, 2008


Topics:  Search Engines | Security Threats | Spam | Uniform Resource Locators

WHITE PAPER - The Windows Mobile smartphone is easily deployed with a wide array of productivity tools allowing the mobile user to quickly respond to customer requests, stay up-to-date on the latest company information or access remote desktops.
Posted: August 29, 2008 | Published: August 29, 2008


Topics:  Bluetooth | CRM | Data Security | Email | Mobile Device Management | Spreadsheets | TCO

WHITE PAPER - Building on the solid foundation of advanced, comprehensive network design, the service provider will mitigate the inherent risks associated with transformation, bring new services to market and enhance customer experience.
Posted: August 22, 2008 | Published: August 22, 2008


Topics:  Customer Service | Email | IP Networks | MPLS | Personalization | Program Management | WAN

WHITE PAPER - This white paper explains the importance of lead nurturing–in the lead management process. It discusses best practices for nurturing leads in today's competitive business environment, and offers advice for implementing a lead-nurturing program.
Posted: August 20, 2008 | Published: August 20, 2008


Topics:  B2B Integration | CRM | Email | Lead Generation | Marketing Information Systems | Purchase Order Management | ROI | Routing Protocols | Sales | Systems Management | Telephones

WHITE PAPER - Email Service Providers (ESPs) have improved their transactional email messaging capabilities to allow for more effective personalization, better brand exposure, and performance tracking. This paper explores the best practices for transactional email.
Posted: August 19, 2008 | Published: August 19, 2008


Topics:  Best Practices | CAN-SPAM Act of 2003 | Content Management | Customer Service | Email | Federal Trade Commission | Instant Messaging | Reporting Software | Security | Testing

WHITE PAPER - This guide explains the challenges of user response monitoring and how to overcome these challenges. It also teaches you how to get a real handle on infrastructure performance and shows you how it will impact user experience.
Posted: August 15, 2008 | Published: August 15, 2008


Topics:  Application Infrastructure | Email | Infrastructure Management | Legacy Applications Software | Performance Testing | Server Virtualization | Troubleshooting | User Experience | Virtual Machine Monitor | Web Services

WHITE PAPER - This document describes some of the most important issues that organizations need to understand when defining an e-mail archiving policy.
Posted: August 11, 2008 | Published: August 1, 2008


Topics:  Best Practices | Email | Email Archiving | Email Management | Microsoft Exchange | Security

WHITE PAPER - This Report begins by considering the pressures, internal and external, that are driving the transformation of marketing and its impact on global business.
Posted: August 10, 2008 | Published: January 1, 2004


Topics:  Business Intelligence | CRM | Customer Data Management | Customer Service | Email | Marketing

WHITE PAPER - In this new era of CAN-SPAM legislation, overflowing inboxes and ever-increasing customer expectations, many of the practices that worked for emailers in the past simply won't work anymore. This paper reviews the new rules of email marketing.
Posted: August 8, 2008 | Published: January 1, 2004


Topics:  Branding | Campaign Management | CAN-SPAM Act of 2003 | CRM | Customer Loyalty | Email | Email Marketing | Permission Marketing | Spam

WHITE PAPER - It's estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent.
Posted: August 8, 2008 | Published: January 1, 2007


Topics:  B2B | B2C | Campaign Management | eCommerce | eCommerce Services | eCommerce Software | Email | Forms Software | Lead Generation | Link Access Protocols | Online Marketing

WHITE PAPER - Read this whitepaper to learn how to use Web Analytics data to better understand your customers' needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject.
Posted: August 8, 2008 | Published: August 1, 2008


Topics:  Campaign Management | Databases | Demographic Profiles | Email | Email Marketing | ROI | Vendors

WHITE PAPER - To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates.
Posted: August 8, 2008 | Published: January 1, 2006


Topics:  Best Practices | Email | Email Marketing | Newsletters | Public Relations

WHITE PAPER - This white paper will introduce you to the strange and sometimes confusing world of white listing. It explains how navigate through the process, imparts advice on how to increase your chances of getting on those coveted lists.
Posted: August 8, 2008 | Published: August 1, 2008


Topics:  Authentication | Campaign Management Software | Email | Email Security Policies | IP Addresses | ISP | Marketing

WHITE PAPER - This whitepaper explores the Internet phenomenon known as "Web 2.0" that is reshaping the Internet and helping marketers. Also discussed are five techniques for staying competitive and achieving high returns in a Web 2.0 world.
Posted: August 8, 2008 | Published: August 1, 2008


Topics:  Campaign Management Software | Customer Satisfaction | Databases | Email | Marketing | ROI | Software as a Service