WHITE PAPER - This report offers a four step approach that can help arm CMO's with the tools necessary to learn from prior practices, prove ROI, embrace accountability, and create and implement programs necessary.
Posted: August 10, 2008 | Published: August 1, 2008


Topics:  Customer Data Integration | Data Quality | ERP | Marketing | ROI

WHITE PAPER - The holy grail of product usability is attained when your product offers such a compelling experience users feel obligated to recommend it to others, it works wonders on your top line.
Posted: July 10, 2008 | Published: July 1, 2008


Topics:  Customer Data Integration | Customer Service Best Practices | Inventory Management Software | Product Management

WHITE PAPER - In this white paper, learn how to implement and enforce enterprise-wide Master Data Management solutions.
Posted: May 13, 2008 | Published: May 1, 2008


Topics:  Customer Data Integration | Customer Data Management | Data Management Software | Data Quality | Data Warehouses | Master Data Management | Metadata | SOA | Web Services

WHITE PAPER - This white paper will describe how engaging in a master data management (MDM) project enables effective governance of data-specifically master data-and achieves maturity in key categories of the IBM Data Governance Maturity Model.
Posted: May 9, 2008 | Published: November 1, 2007


Topics:  Business Processes | Customer Data Integration | Master Data Management | Service Oriented Architecture

WHITE PAPER - Significant automation reforms are underway at insurance carriers to make the underwriting process less error-prone and more productive,cost-effective and customer-responsive. This paper explores the new techonologies making all this possible.
Posted: April 25, 2008 | Published: April 1, 2008


Topics:  Business Intelligence | Business Intelligence Software | Business Process Automation | Cost Benefit Analysis | CRM | Customer Data Integration | Customer Loyalty | Data Quality | Document Management | Insurance Applications Software | Insurance Industry | Productivity

WHITE PAPER - Software as a service (SaaS) integration problems cannot be solved with traditional software and custom coding solutions. Learn how you can quickly integrate SaaS applications with your critical customer data.
Posted: January 25, 2008 | Published: January 18, 2008


Topics:  Application Deployment | Application Integration | Code Management | CRM | CRM Software | Customer Data Integration | ROI | Software as a Service | Software Implementation

WHITE PAPER - A single view of the customer includes adoption and governance issues that help an enterprise act as a customer advocate, predict lifetime value, and effectively segment its customer base.
Posted: August 1, 2007 | Published: August 1, 2007


Topics:  CRM Analytics | Customer Data Integration | Customer Data Management | Customer Satisfaction | Market Segments | Marketing | Profiling | Real-time Analytics | TCO

WHITE PAPER - Customer-centric growth strategies are being developed and implemented by enterprises around the world with a goal to deepen relationships with customers and emphasize long-term satisfaction over short-term sales conversions.
Posted: August 1, 2007 | Published: August 1, 2007


Topics:  CRM Analytics | Customer Data Integration | Customer Data Management | Customer Loyalty | Marketing | Profiling | User Experience