WHITE PAPER - Consumer spending patterns undergo significant changes during an economic downturn. This paper presents the results of a worldwide study to assess how the current recession is affecting consumer spending. This information can help operators recognize the areas of greatest revenue potential in the months ahead and adjust accordingly.
Posted: October 15, 2009 | Published: October 15, 2009


Topics:  Broadband Service Providers | Broadband Telecommunications Services | Market Research | Market Trends | Telecom Provisioning | Telecom Spending | Telecommunications Carrier Systems | Telecommunications Industry | Telecommunications Service Providers | Telecommunications Services

WHITE PAPER - A companywide business intelligence deployment that adapts to the analysis needs and styles of key sets of users within the organization is the key to unlocking the true potential of BI. This whitepaper outlines four styles of analysis and explains how to build deployment plans around these key pillars to get the most return on your BI investment.
Posted: October 8, 2009 | Published: July 8, 2009


Topics:  Analytic Applications Software | Business Intelligence | Business Performance Management | Knowledge Management | Market Research | Query Tools | Real-time Analytics | Reporting Software

WHITE PAPER - The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
Posted: February 1, 2008 | Published: February 1, 2008


Topics:  Advertising | Brand Loyalty | Business Intelligence | Consumer Market | Internet | Market Research | Marketing Information Systems | Sales and Marketing Software