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		Why Advocacy Matters to Grocers: Surveyed Consumers Give Retailers Food for Thought Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers.	sponsored by IBM

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	Why Advocacy Matters to Grocers: Surveyed Consumers Give Retailers Food for Thought sponsored by IBM WHITE PAPER - Grocers can pursue customer-focused initiatives and investments with greater precision and success by concentrating on customer advocacy. This paper discusses the attitudes and behaviors that can do improve the level of advocacy among customers. Posted: May 14, 2008 \| Published: September 1, 2007 Topics: Customer Data Integration \| Customer Data Management \| Customer Interaction Services \| Customer Profiles \| Customer Satisfaction \| Customer Service Best Practices \| Data Centers \| Demographic Profiles \| Food and Beverage Industry \| Retail Channels \| Retail Trade Industry \| Supply Chains

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