WHITE PAPER - This paper examines how to conduct successful C-level sales calls and the psychological strategies and linguistic tactics that help you convince company leaders to buy. Read on to learn the five steps for conducting the successful C-level sales call.
Posted: November 9, 2009 | Published: November 9, 2009


Topics:  Business Intelligence | Business Intelligence Software | Customer Data Management | Customer Data Management Software | Sales | Sales and Marketing Software | Sales Contact Management Software | Sales Force Automation

WHITE PAPER - Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.
Posted: November 4, 2009 | Published: November 2, 2009


Topics:  Banking Industry | Business Process Management | Customer Data Management | Data Governance | Data Management | Data Quality | Marketing | Retail Banking Services | Risk Assessment | Risk Management | Sales | Sales and Marketing Software

WHITE PAPER - IDC White Paper: Force.com Cloud Platform Drives Huge Time to Market and Cost Savings Learn how companies like yours built custom apps 4 - 5 times faster at half the cost with Force.com Platform.
Posted: October 30, 2009 | Published: October 30, 2009


Topics:  Application Development | Application Life-Cycle Management | Application Performance Management | Cloud Computing | Platform as a service | ROI | Sales and Marketing Software | Sales Force Automation

WHITE PAPER - This paper explores four different choices available for offline CRM solution based on SAP platform, namely SAP CRM Mobile Solutions for Laptop users, SAP CRM on Blackberry on other PDA's, CRM Online solution accessed over internet, Offline recording of information using SAP Interactive forms by Adobe.
Posted: October 21, 2009 | Published: October 21, 2009


Topics:  CRM | CRM Software | Mobile CRM | Mobile Workers | PDA Software | Sales and Marketing Software | Sales Representatives | SAP (Product)

WHITE PAPER - This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization.
Posted: August 18, 2009 | Published: December 1, 2008


Topics:  Collaboration | CRM | CRM Software | Marketing | Productivity | Sales | Sales and Marketing Software | Sales Force Automation | Sales Representatives

WHITE PAPER - How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
Posted: July 23, 2009 | Published: July 23, 2009


Topics:  CRM | CRM Best Practices | CRM Services | CRM Software | Marketing | Sales | Sales and Marketing Software

WHITE PAPER - Every organization faces its own unique challenges in getting the job done. But at the end of the day, it all comes down to increasing revenue while decreasing expenses. See how Business Objects reporting solutions allow you to do just that.
Posted: June 17, 2009 | Published: June 17, 2009


Topics:  Business Intelligence | CRM | CRM Software | Knowledge Management | Knowledge Management Software | Reporting Software | Revenue Projections | Sales and Marketing Software | Workforce Management Software

WHITE PAPER - This Beagle Research Group Profile examines how analytics solutions such as OnDemand solutions by Business Objects can help Salesforce users to strategically leverage sales and other data.
Posted: June 17, 2009 | Published: June 17, 2009


Topics:  Compliance (Finance) | CRM | CRM Analytics | CRM Analytics Software | Reporting Software | Sales and Marketing Software | Sales Force Automation | Sales Information Systems | Sales Order Management | Workforce Management Software | Workforce Planning

WHITE PAPER - We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
Posted: June 4, 2008 | Published: June 1, 2008


Topics:  Best Practices | Dashboards | Marketing | ROI | Sales and Marketing Software | Security

WHITE PAPER - The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
Posted: February 1, 2008 | Published: February 1, 2008


Topics:  Advertising | Brand Loyalty | Business Intelligence | Consumer Market | Internet | Market Research | Marketing Information Systems | Sales and Marketing Software